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Posted
Hello,
Excuse my newness. I have researched the cafe press material as best as I could and would like some direction to finding an answer. Can you help?

This seemed the proper forum, and my thinking is that following up a sale is under the area of promotion. Is any one idea or combination of things better than another? Is a follow up email enough? Even necessary? Or, a mailer? Certainly the possibilities are numerous, yet for my occasional sale or two and small advertising budget, I suppose I would like to get a magical/sure fire answer Wink

Thanks for your help.

NR
 
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Picture of Tanith
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We are not allowed to attempt to identify customers from the sales information. If the customer sends you a specific request to get newsletters, accept contacts etc then that is allowed as long as it does the contact level does not adversely affect CPs reputation regarding spam and appropriate contact.

Customers vary in how they feel about follow up. If I do not "opt in", if the seller attempts to make me "opt out" I forever drop a seller from my list of acceptable merchants for follow up contacts. Not everyone has that high a level of intolerance, but many do so it is a balance of who you gain vs who you lose. You will find that there are trends in that tolerance depending upon who the customer base is - age, sex, education, technical proficiency etc.


Diane Blackman
 
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Thank you.
NR
 
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